Crushi™, crunchy sushi is as simple as it is brilliant. Even people, who do not favour sushi very much, are excited about crushi. Delicious, easy to eat, unique and profitable, this product is taking over the Dutch and export hospitality channels. Based on the best of two food trends: Crunchy finger food and sushi.
Crushi™ is produced of quality ingredients, stimulates the senses, is a healthier option and has a unique taste. By using fresh materials it is the perfect choice. Crushi™ is available in two flavour experiences: California Crushi: crab stick, Japanese omelette and wakame. And as a Veggie Crushi: grilled peppers, takuan and wakame.
By adding tempura batter to sushi, and deep-frying the product, a unique and versatile product was created, which can be stored in the freezer. Crushi™, premium sushi with a crunchy bite.
Crushi™, crunchy sushi, is the perfect snack, for example at festivals or events. A beautiful dish fit for every menu. Suitable for every occasion. For a restaurant, hotel, catering, beach bar, club, pub and for you!
Crushi™ is available at Bidfood, Sligro, Hanos, Jan van As, Food partners, Chef’s Culinar. Order your California Crushi and Vega Crush through one of our partners.
In a world with just about everything for sale on the internet, the Crushi-inventors have their own approach. They attended exhibitions all over Europe, and discussed with nutritionists, hospitality suppliers and food scientist to design the perfect product. Crushi was received very well, as Martijn Klein explains. “It was a great experience to see the enthusiastic reactions and many people wanted to support us without directly benefiting, simply because of a good product. We made sure that everyone could taste the product. A website may be beautiful and the marketing campaign impressive, in the end it is all about the taste.”
He is always working on improving Crushi. Once Crushi was set on the menu as a starter it was an instant hit in his own restaurant. When he also noticed that Crushi worked on food festivals a plan started to sprout in his mind. Together with friend Martijn he started working on Crushi ™.
His enthusiasm often works contagiously, Jeroen also knows. When they set out for Crushi™ with their idea, the doors flew open. How far there had to be driven to let someone taste the new product, they drove there. And that is one of the strengths of Martijn Klein: when he has to work hard, he is the first one to roll up his sleeves